www.jcp.com/angel Launches to Help Children and Seniors in Need This Christmas
 

Wauwatosa, WI, November 9th, 2009 – J. C. Penney Company, Inc. (NYSE: JCP) and The Salvation Army of Greater Milwaukee are joining forces this Christmas season to give joy to even more people in need through a grand-scale online Angel GivingTree program. From now until December 14, for the first-time ever, customers can adopt and shop online for Angels at www.jcp.com/angel, providing tens of thousands of children and seniors facing hardship in communities across the country with Christmas gifts.

 “In a year when so many need help, the new online Angel Giving Tree program will extend our reach and make it easier for our customers and Associates to give back this holiday season,” said Mike Boylson, executive vice president and chief marketing officer for JCPenney. “By leveraging the strength of jcp.com, we are helping to modernize an American tradition – the Angel Tree program – and creating an innovative way to help families in need in our communities across the nation. Launching this program with The Salvation Army allows us to elevate our support for a cause that is extremely important to our customers and Associates, underscoring our focus on the ‘Joy of Giving’ this holiday season.” 

Wauwatosa - The Salvation Army of Greater Milwaukee announces the launch of its annual Christmas Campaign to help raise money for the needy, the homeless and others who need help during the holidays and year round.

“The economy has made it a rough year for many families, and we’re seen firsthand the numbers of people coming to us for help. Requests are up thirty percent over last year”, said Major Jesse G. Collins, Milwaukee County Commander. “It’s especially hard during the holiday season, with people losing their jobs, their homes and not knowing how they will provide for their families. That’s when The Salvation Army steps in to help. But to keep pace with the need, we must rely on generous people in our community to open their hearts with a donation to help their neighbors.”

This year’s campaign theme, ‘The Time Is Now,’ draws attention to The Salvation Army’s urgent need for the public’s support in the wake of our country’s continuing economic crisis- and the growing numbers of families coming to The Salvation Army for help. Many families are requesting assistance for the first time. Families new to asking for assistance are struggling to make ends meet in this economy, and they desperately need help.

The time-honored Christmas Campaign begins Saturday, November 7 will include traditional fundraising methods such as direct mail-in addition to the highly visible Red Kettles, a holiday tradition that has served as a symbol of good will for more than 100 years.

The Salvation Army in Milwaukee needs to raise $3 million dollars to help sustain vital programs and services. All which help the needy in their daily struggle for survival.

This holiday season is expected to be one of the busiest yet, Salvation Army officials stress that any contribution will help and donations of time are accepted as gratefully as donations of money.

Wauwatosa-The Salvation Army of Greater Milwaukee will participate in the 46th Annual Veterans Day Parade honoring all those who have served on Saturday, November 7. The parade begins at 11:00 AM on 4th & Kilbourn.

On Wednesday, November 11, The Salvation Army will honor veterans of yesterday and today at the Annual Veterans Day Memorial Service at Wisconsin Memorial Park Chapel of the Chimes, 13235 W. Capital Drive from 4-5 pm. The memorial service is a community partnership between, Innovative Hospice Care VITAS, Wisconsin Memorial Park and The Salvation Army.

Guest speakers will include Chief Petty Officer Michael. L. Hargett, US Navy, retired Joseph Demler, US Army veteran, WWII Prisoner of War, Salvation Army Milwaukee Citadel officers, Major Donna Van Hoesen and Major Gary Van Hoesen, will offer a reading and silent prayer.

In 2008 The Salvation Army made more than 700 visits to hospitalized veterans.
 

Please download the following PDF file for answers to the most frequently asked questions about the Toys for Tots Toy Shop:

2009 Toy Shop Frequently Asked Questions